Commercial Photography for The Place Hotel, Edinburgh

I recently completed a commercial photography shoot for The Place Hotel in Edinburgh, creating a fresh collection of interior, exterior and lifestyle imagery for use across the hotel's website, social media and online booking platforms.

The objective was to refresh the hotel's visual content and create a versatile library of professional imagery that could be used across its digital marketing — ultimately helping to showcase the hotel and encourage more bookings.

More than photographing a hotel.

For hospitality businesses, professional photography needs to do more than simply document a property.

Potential guests are making decisions based largely on what they see online. Photography needs to communicate the character of a hotel, the quality of its spaces and, importantly, give people a sense of what it might actually be like to stay there.

That's why this shoot combined interior, exterior and lifestyle photography.

Alongside the rooms and architectural details, I wanted to capture the atmosphere and personality of The Place Hotel — creating imagery that helps potential guests picture themselves experiencing the hotel and Edinburgh.

Creating a versatile image library.

A key part of a commercial shoot like this is considering how the imagery will ultimately be used.

The resulting photographs have been created to work across a range of applications, including:

The hotel's website Social media Online booking platforms Digital marketing Promotional campaigns

Different platforms require different types of imagery, so I capture a mixture of wide environmental shots, detail images, different compositions and lifestyle content.

This creates a much more useful asset library than simply producing a set of photographs for one particular purpose.

Photography with a commercial purpose.

I particularly enjoy this type of work because there is a clear objective behind the photography.

The images aren't simply there to make the hotel look good. They need to communicate the experience, attract potential guests and ultimately contribute to bookings.

For The Place Hotel, the new photography provides a refreshed visual identity across its digital channels and a bank of professional marketing assets that can continue to be used well beyond the original shoot.

For hotels, venues and tourism businesses, investing in professional photography is ultimately an investment in how your business is presented to potential customers.

Good photography attracts attention. The right photography helps turn that attention into action.

If you're looking to refresh the visual content for a hotel, venue or tourism business, I'd be happy to discuss creating a commercial image library tailored around your marketing objectives.

Jason Baxter Media Commercial Photography | Videography | Aerial Media Edinburgh & Scotland